The ji design journal
Field Notes
Good websites, bad websites, good business, Maine makers, and website tips. Short reads for small business owners.

The One-Tap Test: A Website That Gets to the Point
Our new monthly One-Tap Test starts at a famous Maine lobster shack, which isn't playing hard to get.
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The Free Cone Day Lesson
Ben & Jerry's has thanked customers with free ice cream every year since 1979. Here's why one simple, repeatable thank-you works for any business.
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A Really Bad Website, and the Homepage Lesson Hiding in It
Lessons from one of the internet’s most chaotic homepages.
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L.L.Bean and the Broken Boot
A century later, they're still telling the story of what went wrong.
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